Your Voice Meets Revlon Professional’s Technology to Define the New Hair Color of the Year

January 4, 2023

Your voice together with 1.500 color experts meets Revlon Professional first co-creation project to define the Hair Color of the Year 2023

 In May 2022, Revlon Professional®held the Front Row Summit™ , an exclusive event bringing together 1.500 professional color experts from 26 countries. It was led by Miquel Garcia, VP Global Creative, and followed by an expert panel. The 1.500 hair professionals at the event had the chance to define the hair color of the year 2023 a year ahead while at the exclusive global premiere for the innovative Revlonissimo Colorsmetique™.

Were you there with us? If so, get ready to be a part of this exciting new announcement as we reveal a brand-new color of the year by Revlonissimo Colorsmetique that you may have helped co-create!

We are always on the lookout for new techniques and work with you, the hairdressing community, to develop the latest color trends to help you empower all your clients to find the best version of themselves. So, it may not surprise you to discover that, at the event, we discussed forecasted trends and the biggest industry & consumer influences for 2023. This year we decided to add a twist and give the audience the option to participate in a live, interactive vote to turn trends into a unified color vision for the next year where top professional colorists participated in the selection of the 2023 shade by voting the shade reflects & high.

From the Front Row to Your Salon

Your voice meets our technology to define the year ahead in one shared color vision. What does co-creation mean? It means that the voice of the hairdressing community met our innovative technology and Revlon Professional together with 1.500 color experts from 26 countries  created a shared color vision! This shared vision helped define the hair color for 2023 and brought the Front Row to your salon!

Virtual Mauve Blonde, the Revlon Professional Color of the Year

What is this new bold color from Revlonissimo Colorsmetique? We are pleased to introduce the 2023 hair color of the year: Virtual Mauve Blonde 8.222 Very Intense Iridescent Light Blonde. This intense mauve blonde brings dimension with a triple reflect color that adds richness, vibrancy, and more tone expression to showcase an augmented iridescence.

Virtual Mauve Blonde the new hair color for 2023

This stunning new permanent color is part of Revlonissimo Colorsmetique™, a permanent color range where science and beauty meet. Formulated our INNOVATIVE TECHNOLOGY KER-HA Complex™, which reinforces, seals, and protects hair from the inside. It guarantees a precise color deposit for a sophisticated, true-to-tone color result that lasts. The formula contains:

  • Hyaluronic Acid, which is known for its moisturizing properties
  • Phyto-Keratin helps protect, repair, and strengthen the hair shaft, enhancing protein integrity from the inside & fortifying hair’s condition
  • Antioxidant Molecule, which controls the speed of the coloration reaction for a longer lasting result
  • Shine Sealer, which surrounds the hair strand providing for a long-lasting mirror effect that reflects the light.

Defining future of color with Revlon Professional

We are sure you will love this new hair color for 2023 that is only available in Revlon Professional salons. It’s time to say yes to new hair color possibilities and to new augmented color reality™. You can also discover the rest of the range of Revlonissimo  Colorsmetique™ palette that offers limitless color possibilities and fully expert your creativity with 150 augmented shades. They offer up to 100% gray coverage with the perfect balance between coverage, transparency, color dyes, and shine. These high-dimension colors will meet the needs of even the most demanding clients and achieve outstanding results.

If you are not a Revlon Professional® customer yet, head to our contact page to leave us your details and a member of our team will be in touch. Discover new color ranges, upgrade your techniques, and learn everything about the upcoming hair coloring trends for 2023 and beyond in our e-learning platform REVLONPROALWAYSON.

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