BOND IN, LIFT & TREAT.

TECHNICAL SERVICES: A DAILY CHALLENGE.

It’s well-known that color and lightening services are the bread and butter of your salon but also the most demanding for you. On a day-to-day basis, advanced expertise is needed to give your customers perfect color results with maximum respect for their hair. While it’s true that some of the hair’s internal bonds can break during technical services, external aggressors can also have a negative impact not only on the expected color results it’s but also on your customers’ hair integrity.

In short, you face A CHALLENGE
with every customer, every day.

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CHALLENGE TECHNICAL SERVICES.

Challenge any technical service with the new Magnet™ range, your end-to-end 360° solution for chemically treated hair.

Its exclusive BondIN System™ prevents, protects and repairs hair from the inside out, minimizing the effect of external aggressors for results that go beyond the visible.

Our ultimate range to empower your technical skills to overcome any technical problem with confidence.

CHALLENGE HAIR DAMAGE & EXTERNAL AGGRESSORS.

Meet our exclusive BondIN System™ – a protective, rebonding and repairing, multistep system – whose combined action protects existing bonds, repairs broken ones and creates new ones to help hair stay strong from the inside out as well as providing a 360º protective shield around chemically treated hair to fight against external aggressors including pollution.

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CHALLENGE STRENGTH.

The benefits of Magnet™ are maximized thanks to the BondIN System™ product platform reaching up to 3x times stronger hair* with powerful lifting and unparalleded cosmeticity.

*Using ultimate Powder 9 + Ultimate Oil Developer + Ultimate Technical Additive, Ultimate Post-Technical Shampoo & Ultimate Post-Technical Treatment vs a std lightening service.

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Products

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BLONDES

Upgrade your lightening services with our brand new MAGNET™ BLONDES line: the ultimate lightening range to achieve the boldest blond looks. Because when it comes to lightening, it doesn’t matter where you start, but how far you can go without compromising your customer’s hair. In this sense, high-performance, reliable options are non-negotiable and that is what we deliver.

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TECHNICS

The essential allies to overcome any challenge before, during and after any technical service.

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