Reverse Damage & Recover Hair’s Natural Condition With the New Acidic Gloss Treatment

October 31, 2023

Is your client’s hair longing for a refresh? Enter Color Excel™! This revolutionary Acidic Gloss Treatment is designed to not only reverse damage but also to restore the hair’s natural, healthy condition. 

Read on as we explore the groundbreaking GLOWin SYSTEM™ patent pending technology behind this innovative treatment. We’ll go over how it can reverse damage from the very first application, and the significance of cysteic acid technology in the process. 

Acidic Gloss Treatment from Revlon

Patent Pending Technology 

At the heart of this transformative treatment is its patent pending GLOWin SYSTEM™ technology. This cutting-edge innovation brings a new level of care and restoration to your hair. But what exactly makes it so special? Color Excel™ GLOWin SYSTEM™ technology encompasses a trio of remarkable actions for the hair: Prime, Deposit, and Seal. 

The treatment primes hair with peptide chains for uniform color deposit, pigment retention, and optimal light reflection. It deposits high reflective pigments that are 1,000 times smaller than the hair fiber for optimal pigment diffusion within the hair structure. This treatment creates a glow-from-within effect. It seals the hair with surface-smoothing finishers to align the cuticle, and locks in color and care in just 10 minutes, thanks to its creamy, lipid-rich formula for hair vitality and protection during coloring.

Reverse Damage from the First Application

One of the most impressive aspects of the Acidic Gloss Treatment is its ability to reverse damage from the very first application. Whether the hair has endured excessive heat styling, chemical treatments, or environmental stressors, this caring treatment is here to rescue it! Better yet, it does so in just 10 minutes, allowing you to treat, color, and add shine to your client’s hair in half the time. This way you can fit in more services than ever before!

Color Excel™ has a potent formula that penetrates deep into the hair’s structure, targeting damaged areas and kick-starting the recovery process. You’ll notice a tangible difference in the look and feel of your client’s hair right from the start. Say goodbye to dryness, brittleness, and lackluster hair days!

Cysteic Acid: What Is It and Why Is It Important?

You might be wondering, what’s the secret behind this impressive damage reversal? The answer lies in the patent pending GLOWin SYSTEM™ that helps recover levels of cysteic acid. Cysteic acid is a critical component of the hair’s structure and it plays a pivotal role in maintaining the hair’s strength and flexibility. When the hair is healthy, these amino acid bonds are intact. However, when these bonds become oxidized they can break and create a by-product called cysteic acid. 

What Causes Oxidative Damage and What’s an Oxidizer? 

An “oxidizer” is any element that introduces oxygen into another substance, such as water, sunlight, or air. It interacts with elements like your hair or skin. Excessive exposure to oxidizers can result in color fading, hair damage and breakage, and ultimately to deterioration. When the hair faces external aggressors like heat, UV radiation, or chemical treatments, cysteic acid can become compromised, leading to damaged and weakened hair.

The Acidic Gloss Treatment from Color Excel™ leverages the power of cysteic acid and recovers the hair’s natural condition from the first application. This in turn helps restore and protect cysteic acid contents in the hair, which reverses damage and enhances the hair’s natural condition.

Revlonissimo Color Excel

If you are ready to bring a radiant glow to your client’s hair and discover infinite service possibilities, then head to our Revlon ProShop to stock up on all of your favorite color products. For the latest trends and pro tips, explore our 24/7 educational platform, #AlwaysOn (exclusively for clients). You can sign up by providing your contact details and stay connected with the ever-evolving world of haircare and styling.


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