Challenge any technical hair service with the new Magnet range by Revlon Professional®

February 9, 2021

Revlon Professional® wants every hairdresser to challenge everything they know about technical services. Because, on a day-to-day basis, advanced expertise is needed to give customers perfect color results with maximum respect for their hair and the possibility of damage and breakage during the service is a source of worry for both hairdressers and their clients, especially when hair is sensitized or very porous.

CHALLENGE TECHNICAL SERVICES. The new Magnet™ is the ultimate end-to-end 360° solution for chemically treated hair to empower hairdressers’ technical skills to overcome any technical challenge with confidence. All the products every hairdresser needs before, during and after any technical service, under a single range for every salon to perform with no limits.

CHALLENGE HAIR DAMAGE & EXTERNAL AGGRESSORS with our exclusive BondIN System™ – a protective, rebonding and repairing multistep system – whose combined action protects existing bonds, repairs those that are broken and creates new ones to help hair stay strong from the inside out. The new Magnet™ additionally offers a 360º approach in the fight against external hair aggressors (pollutants, UV radiation, chemical and mechanical factors) since all of them interfere negatively with hair’s health, appearance and shininess, even down to its very structure.

The metals already present in polluted hair will interact badly with the hydrogen peroxide needed in coloring and lightening services, generating free radicals that can break the keratin bonds, making the final hair color unpredictable and unreliable.

CHALLENGE LIFTING. Upgrade your hair lightening services with our brand new MAGNET™ BLONDES line: the ultimate lightening range to achieve the boldest blond looks. Because when it comes to lightening, it doesn’t matter where you start, but how far you can go without compromising your customer’s hair. In this sense, high-performance, reliable options are non-negotiable.

CHALLENGE CARE. A premium technical service needs essential products to prepare, protect and repair hair before, during and after. The new Magnet™ range offers the essential allies for ultimate technical results.

CHALLENGE STRENGTH. Get three times stronger hair* with maximum hair protection and unparalleled cosmeticity using  Magnet™  and Magnet Blondes.

Put into practice everything you know about hair coloring and lightening services with Magnet™ for results that go beyond the visible. ARE YOU UP TO THE CHALLENGE?

*Using Ultimate Powder 9 + Ultimate Oil Developer + Ultimate Technical Additive, Ultimate Post-Technical Shampoo & Ultimate Post-Technical Treatment vs a std lightening service.