EVERYTHING YOU NEED TO KNOW ABOUT THE NEW RE/START CURLS RANGE

February 15, 2022

Revlon Professional® invites you to redefine your clients’ curls’ personality and rethink textured haircare from the roots. RE/START CURLS helps target the specific needs of wavy, curly or coily hair while respecting the scalp’s microbiome thanks to its dual-action approach. Curls need definition and your professional expertise given that 6 out of 10 of your clients have textured hair.

In an overloaded world of products for curly hair, you have the opportunity to simplify and elevate yourself to bring out the best of your client’s curls. The effective and simple approach: 6 new innovative  products for tailor-made and highly sensorial routines.

We invite you to discover this ultimate range to mix and match the products based on your client’s textured hair needs for a personalized treatment and amazing results. The RE/START Curls range is:

  • Curly Girl Method Compliant
  • Sulfate Free**
  • Silicone Free**
  • Color Safe
  • Vegan Formulas
  • Skincare Inspired Textures
  • Highly Sensorial Formulas
  • Dermatologically Tested

*Formulated without adding sulfates. **Formulated without adding silicones.

DISCOVER THE RE/START CURLS RANGE IN DETAIL

RE/START CURLS NOURISHING CLEANSER

RE/START CURLS Nourishing Cleanser

This dual-action gentle hair cleanser creates a rich creamy foam, helps to balance scalp microbiome and nourishes wavy to coily hair, while moisturizing and hydrating it. It is formulated with jojoba oil and vegan biomimetic lipids that restore hair’s natural oils for ultimate curl definition.

RE/START CURLS NOURISHING CONDITIONER AND LEAVE-IN

RE/START CURLS Nourishing Conditioner & Leave-In

This dual action melting conditioner helps balance the scalp’s microbiome*, nourishing and moisturizing textured hair, while providing long-lasting definition**, heat protection, as well as retaining hair’s natural moisture by keeping its protective cuticle layer on lockdown. Formulated with jojoba oil and vegan biomimetic lipids that restore hair’s natural oils, it provides frizz control and keeps elasticity for ultimate definition, and bouncy curls.

*When used with RE/START Curls Cleanser.

** When used as a Leave-In.

RE/START CURLS DEEP NOURISHING BUTTERY MASK

RE/START CURLS Deep Nourishing Buttery Mask

This dual action buttery soft texture mask helps to balance scalp microbiome* and deeply nourishes curly hair. It is formulated with jojoba oil, shea butter, and vegan biomimetic lipids that restore hair’s natural oils for ultimate curl definition.

*When used with RE/START Curls Cleanser.

RE/START CURLS DEFINING CARING CREAM

RE/START CURLS Defining Caring Cream

This dual action leave-in caring cream melts into the hair, helps to balance scalp microbiome* provides heat protection and defines curls. It is formulated with jojoba oil and a mix of defining sugars, smooths hair for frizz control, and bouncy curls.

*When used with RE/START Curls Cleanser.

RE/START CURLS MULTIPURPOSE GEL-TO-OIL

RE/START CURLS Multipurpose Gel-to-Oil

This innovative dual action multi-use oil helps to balance scalp microbiome*, while nourishing and defining curls. Infused with natural oils for extra bouncy curls, this 95% natural origin oil formula can be used as a pre-wash, definer or refresher.

*When used with RE/START Curls Cleanser.

RE/START CURLS NEXT-DAY REFRESHING TONIC

RE/START CURLS Next-Day Refreshing Tonic

This dual action refreshing hair tonic helps to balance scalp microbiome* and nourishes curls while providing long-lasting frizz control. It is formulated with jojoba oil and a mix of defining sugars for immediate definition and bouncy curls.

*When used with RE/START Curls Cleanser.

MIX & MATCH THE NEW RE/START CURLS PRODUCTS BASED ON THE HAIR TEXTURE

THE PERFECT RE/START CURLS ROUTINE FOR WAVY HAIR

A woman with wavy hair

HOW TO IDENTIFY WAVY HAIR:

  • Mild shine.
  • Clear ‘S’ bend or movement.
  • Versatile to style.

THE WAVY HAIR ROUTINE, STEP BY STEP

Step 1) Wash with Nourishing Cleanser.

Step 2) Condition waves by applying Nourishing Conditioner & Leave-in. After 2-3 minutes, rinse.

Step 3) Enhance the natural hair texture and body of the waves with Defining Caring Cream. Dry hair with a diffuser or let hair air dry.

Step 4) Reactivate waves the day after, with Next-Day Refreshing Tonic. Apply first from mids to ends distributing homogeneously, then scrunch hair.

THE PERFECT RE/START CURLS ROUTINE FOR CURLY HAIR

A woman with curly hair

HOW TO IDENTIFY CURLY HAIR:

  • Clear “spiral” shape wet/dry.
  • Varied hair density.
  • Reactive to environment.

THE CURLY HAIR ROUTINE, STEP BY STEP

Step 1) Wash with Nourishing Cleanser.

Step 2) Treat curls applying Nourishing Conditioner & Leave-In as rinse-off to treat or Nourishing Buttery Mask depending on the hair needs.

Step 3)  Enhance the natural texture and body with Defining Caring Cream. Dry hair with a diffuser or let hair air dry. For more natural definition, mix the Defining Caring Cream with the Multipurpose Gel-to-Oil.

Step 4) Reactivate curls the day after with Next-Day Refreshing Tonic. Apply first from mids to ends distributing homogeneously, then scrunch hair.

THE PERFECT RE/START CURLS ROUTINE FOR COILY HAIR

A woman with coily hair

HOW TO IDENTIFY COILY HAIR:

  • Tight corkscrew, spiral springs.
  • Natural hair volume
  • Low to no shine.
  • Medium-density.
  • Naturally dehydrated.
  • Experiences Shrinkage.

THE COILY HAIR ROUTINE, STEP BY STEP

Step 1) Pre-wash once a week with Multipurpose Gel-to-Oil for a boost of nourishment. Leave in for 10 minutes. Rinse thoroughly and cleanse.

Step 2) Wash with Nourishing Cleanser.

Step 3) Treat coils applying the Deep Nourishing Buttery Mask.

Step 4)  Define the natural texture of curls by applying Defining Caring Cream mixed with Gel-to-Oil to damp hair or the Conditioner as a Leave-In. Do not rinse. Dry hair with a diffuser or let hair air dry.

Step 5)  Reactivate curls the day after with Next-Day Refreshing Tonic or Multipurpose Gel-to-Oil. Apply first from mids to ends distributing homogeneously, then scrunch hair.

 

Put your professional expertise to practice and offer your clients personalized hair product mixtures based on their curls’ needs.

Become an expert at identifying each type of textured hair on REVLONPROALWAYSON. Place your order on PROSHOP and try the new RE/START CURLS range to begin redefining your clients’ curl personality today! Not a Revlon Professional® customer yet? Contact our sales rep and schedule a visit to your salon.