Hair Color of the Year 2024: A Versatile Shade for Bold Statements and Commercial Looks

Step into the future of hair color and experience the power with Revlon Professional’s Hair Color of The Year 2024 – the electrifying 88.44 Electric Copper Blonde! This isn’t just a shade; it’s a bold, dynamic statement that combines science and beauty to step further into augmented color reality, setting the stage for a year of vibrant and trend-setting looks.

The journey started at the Second Edition of The Front Row Summit, which was held in Mallorca last May. During this exclusive event, 1,500 color experts converged under the visionary guidance of Miquel Garcia, VP Global Creative while brand Ambassadors Emmanuel Esteban, Rafael Bueno, and Robert Masciave, shared their vision for future fashion and hair trends. Through this synergy of industry expertise and Artificial Intelligence, the 88.44 Electric Copper Blonde was born, ushering in a new era of electrifying hair color.

At the core of this innovation lies not only the artificial intelligence that helped bring the new hair color for 2023  to life, but also Revlonissimo Colorsmetique™ exclusive KER-HA Complex™. This is the ultimate color and care complex that reinforces, seals, and protects hair from within. It ensures a precise color deposit, resulting in a visible, sophisticated, and true-to-tone augmented color that stands the test of time.

What are the 4 key ingredients of the KER-HA Complex™? Let’s take a look:

• Hyaluronic Acid: Renowned for its moisturizing properties, this skincare ingredient takes center stage in the exclusive KER-HA complex.
• Repairing Phyto-Keratin: A guardian for hair, protecting, repairing, and strengthening the hair shaft from within.
• Antioxidant Molecule: Controls the speed of the coloration reaction to ensure that the dye molecules remain smaller for longer so they can push deeper into the hair fiber for a longer lasting result and 2x the color vibrancy.
• Shine Sealer: A magical molecule enveloping each strand and providing a smooth surface for a long-lasting mirror effect. It makes the hair 2x more shiny.

Revlonissimo Colorsmetique™ introduces a creamy micellar emulsion, a revolutionary formula that, combined with the new Revlonissimo Colorsmetique peroxides, optimizes dye penetration. The results are clear: the color outcomes are more vibrant and sophisticated. It also offers easy mixing and a creamy consistency for a non-drip application. 

Beyond technology, Revlonissimo Colorsmetique™ creates a sensorial experience. 

Dermatologist-tested and scalp-friendly, the fragrance includes notes of apple, water fruits, peach, jasmine, and apricot with musk, enhancing the coloring experience to a new level.

The revelation of 88.44 Electric Copper Blonde is more than a color; it’s an invitation to explore endless possibilities. It opens up versatile styling and coloring options like the Electric Copper Bold Bob designed by our hair pros to really make the Electric Copper Blonde color stand out! We all know that 2023 was the year of the short bob hairstyles  and this vibrant new color is the perfect way to update the look and bring it into 2024. 

As a thank you to our Revlon pro community, we have included our exclusive guide on how to achieve the dynamic Electric Copper Balayage and the bold bob haircut and color! If your client has a level 8 base or pre-lightened hair, then the 88.44 Electric Copper Blonde (color 2) can be applied. If not, proceed with color 1 as directed.

Look 1: Electric Copper Balayage

Discover the full technique on #RevlonProAlwaysOn (for clients only)

Look 2: Electric Copper Bold Bob

Discover the full technique on #RevlonProAlwaysOn (for clients only)

The Revlonissimo  Colorsmetique™ palette boasts 150 augmented shades, empowering you to meet the most demanding needs and achieve outstanding results. This color spectrum allows you to fully express your artistic creativity.

Are you ready to make a statement and embrace electrifying boldness and dynamic looks? Immerse yourself in the world of 88.44 Electric Copper Blonde at RevlonProfessional.com. Discover the full technique at  REVLONPROALWAYSON (for clients only so click here to become one) and ignite the power for a look that’s sure to set trends.