Revlon Professional Presents the Hair Color of the Year 2024: An Electrifying Combination of Science & Beauty

January 19, 2024

Are you ready to immerse yourself in a new color dimension and experience the power of Revlon Professional’s® new cutting-edge color for 2024? If so, then it’s time to unveil our Hair Color of the Year 2024 – the bold and dynamic Electric Copper Blonde 88.44. This color was co-created with insights from 1,500 color experts at the Front Row Summit event in Mallorca and brought to life through the capabilities of Artificial Intelligence. This bold shade offers a seamless blend of science and beauty.

Those familiar with Revlonissimo  Colorsmetique™ will know that the palette and formulas provide solutions for every client, regardless of age, hair type, or base color. This sophisticated permanent color range offers the perfect balance between coverage, transparency, and shine. It gives up to 100% gray coverage and vivid results from roots to tips! Additionally, from the very 1st application the hair quality is improved coloration after coloration! 

Electric Copper Blonde - Hair Color of the Year 2024


If that didn’t sound perfect enough, we have also improved our range! Our new color formulas and peroxides are easy to mix and perfectly matched with a choice of 4 different strengths for precise non-drip application and maximum customization. They provide the ultimate color and care in a creamy emulsion. Once applied, clients experience the luxury of our advanced hair care ingredients, providing a pampering sensation like a high-end hair mask. While relaxing, they can enjoy our signature fragrance with top notes of apple and water fruits, peach, and jasmine, and base notes of apricot and musk.

Now, let’s explore the 4 innovative Kera-Ha Complex ingredients where science and beauty meet: 

    • Hyaluronic Acid: Known for its moisturizing properties, this skincare ingredient is a key component of the exclusive Kera-HA complex.
    • Repairing Phyto-Keratin: This is a blend of plant-based amino acids that replicate the performance and benefits of keratin to help undo damage. It helps protect, repair, and strengthen the hair shaft, enhancing protein integrity from the inside and fortifying the hair’s condition.
    •  Antioxidant Molecule: Controls the speed of the coloration reaction to ensure dye molecules remain smaller for longer so they push deeper inside the hair fiber for longer lasting results. Together with the micellar vehicle, they are more effectively pushed in the hair shaft for 2x the color vibrancy.
    • Shine Sealer: This is a molecule that surrounds the hair strand providing a smooth surface for a long-lasting mirror effect that reflects the light for 2x shiner hair.

Revlon professional Kera-Ha Complex

That’s not all! The bold new Electric Copper Blonde is powered by C5. The dyes offer intense, vivid, and long-lasting reflection to bring our exclusive new Electric Copper Bold Bob and Electric Copper Balayage looks to life. These versatile looks will prepare your clients for any occasion! Discover step-by-step color guides for both trending styles, making it easy to bring these looks to your salon.

Look 1:  Electric Copper Balayage

Watch the full technique video on Revlon Pro Always On.

Look 2: Electric Copper Bold Bob

Watch the full technique video on Revlon Pro Always On.

Are you ready to bring these trending looks to life? Discover all you need to know about the 88.44 Electric Copper Blonde.

Head to  REVLONPROALWAYSON (for clients only so click here to become one) where you can learn the full techniques! Are you ready for a new color augmented reality?