A silent threat to your work. Do you really know how pollution affects hair?

No matter where we live, pollution is all around us. And while you know its effect on your health and skin, you may not know how it silently affect hair’s quality, texture and overall look.
While skin cells regenerate constantly, recovering from aggressions by creating new cells, hair shafts don’t have that ability. We need to protect these shafts from external aggressors to maintain their condition.

Pollution deposits microscopic metal particles on hair. During a technical service, like lightening or coloring, these particles will interact badly with the hydrogen peroxide, generating free radicals that will break keratin bonds. This makes the final color unpredictable, unreliable and toned down, and leaves hair weak and fragile.

Unfortunately, metals are not the only pollutants affecting hair quality. In poor water quality regions, mineral salts can cause lime to deposit on hair during rinsing, leaving it dull and with a rough touch. Particle matter can damage the cuticles and even the internal hair shaft. And UV rays also degrade hair color and attack hair protein structure, inducing premature hair aging.

All of this impacts hairdressers’ work.

Every day, they pour energy and passion into work and relationships with the clients who enter their salon. They shouldn’t be constrained by pollution and let it get in the way. Discover how the full range of Revlon Professional® Magnet™ can help maximize color vibrancy, and repair and protect the hair fiber to achieve the best result possible.