WHY ATTENDING THE FRONT ROW SUMMIT
Everyday you transform lives from your salon and now it’s your turn to take center stage.
Engage with 1,500 peers across two dynamic days, featuring first-rate inspiration at Europe’s finest hair show, cutting-edge macro trends and the brand’s latest innovation.
Elevate your expertise with a game-changing summit.
Whether through the fashion-forward content on Sunday night or by connecting with your hair idols at the IHA awards ceremony, this show is crafted exclusively for hairdressers like you.
HAIRDRESSERS, IT’S YOUR STORY, OWN IT, WRITE IT. TOGETHER WE CREATE AND LIVE BOLDLY.
AGENDA DAY 1
17:30 PM – 17:45 PM Welcome
17:45 PM – 18:15 PM At the forefront of trends
18:15 PM – 18:30 PM Spotlight on co-creation
18:30 PM – 19:00 PM American Crew new male grooming era
19:15 PM – 19:45 PM Salon success stories
20:00 PM – 20:30 PM Front Row runway show
20:30 PM – 23:00 PM Front Row dinner
23:00 PM – 03:00 AM Front Row celebration
AGENDA DAY 2
INTERNATIONAL HAIRDRESSING AWARDS
17:30 PM – 18:30 PM Purple Carpet
18:30 PM – 19:00 PM Auditorium doors open
19:00 PM – 21:30 PM IHA Catwalk & Awards
21:30 PM – 02:00 AM IHA Standing Cocktail
SPOTLIGHT ON TRENDS
The Spotlight will be on future consumer tends with a curated selection of all the key insights for your salon so it’s ready to succeed:
-Future Consumer
-Future Fashion
-Future Beauty
-Future Hair
SPOTLIGHT ON CO-CREATION
Partner with us and take part in this interactive session so your voice is heard.
Your expertise at the service of your future needs.
NEW MALE GROOMING ERA
Learn together with the market leader how to engage with new consumer needs with Gen Z at the forefront.
American Crew will master on stage the latest grooming men’s trends led by Phoenix Thompson, American Crew Education Director.
SALON SUCCESS STORIES DIGITAL AND BUSINESS
Discover and celebrate those who have made the mark so your salon can be the next!
HAIR ARTISTRY ON STAGE
Be at the front row of fashion-forward hair led by our multi-award winning ambassadors.
WHERE?
Lisbon Congress Center – Portugal
April 28th & 29th, 2024.
