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Lasting Shape™

Styled for longer.

This comprehensive range of products for shaping the hair is formulated with KERA-Q SYSTEM, a combination of keratin amino acids and conditioning agents1 that helps to protect hair2 and reduce breakage3.








1.Ingredients. 2. Instrumental Test (SEM study). 3. Instrumental Test (Anti-breakage Study).

Lasting Shape™

Long-lasting Smoothing and Straightening

Provides the 7 key benefits4 sought in a long-lasting smoothing and straightening treatment: Uniform straightness, reduce volume, frizz control, visible shine, silky touch, easy combing and lasting results.





4. Consumer satisfaction options after 90 days.

Lasting Shape™

Smoothing cream

Its creamy texture makes application easy, and provides sufficient weight for the hair to take on a smoother or straighter texture instantly.

Available in 250ml.

Lasting Shape™

Neutralizing cream

This cream has a pleasant texture and will set the hair into the desired shape to achieve proven, long-lasting results. It provides the final care and conditioning the hair needs after the service.

Available in 850ml.