OUR TECHNOLOGY INNOVATION IN REVLONISSIMO COLOR SUBLIME IS THE EXCLUSIVE DUAL ACTION VEGAN COLOR SYSTEM

June 16, 2021

OUR DUAL ACTION VEGAN COLOR SYSTEM IS THE PERFECT BALANCE BETWEEN SCIENCE & NATURE 

This unique Dual Action Vegan Color System is the result of extensive scientific research inspired by our desire to develop a different approach to hair color. The outcome is a system that delivers breathtaking color and care thanks to the perfect balance between science and nature through the use of vegan and organically¹ cold-pressed oils for hair that provide up to 2x stronger hair² 

You might be wondering: how does this dual action system work? It is simple. Our organic¹ cold-pressed oils achieve rich hair color while nourishing each hair strand. On the color side, sunflower oil pushes colorants inside the hair for vibrant hair color results, while on the hair care side, coconut oil penetrates the hair shaft to deeply nourish it form the inside and a blend of haircare ingredients & cold-pressed oils coat the hair strand leaving it 2x stronger². 

A diagram that shows how the dual-action vegan color system improves hair care & color

THE BENEFITS OF THE COLD-PRESSED OILS IN OUR VEGAN PERMANENT HAIR DYE FORMULA 

Discover our natural-looking and long-lasting permanent hair colors without ammonia* that are also mineral oil free. Through natural and organic cold-pressed sunflower oil, up to 10 high-quality oxidation pigments diffuse into the heart of the hair shaft to provide a radiant color with outstanding light-reflective properties to every single strand of hair. At the same time, the cold-pressed coconut oil moisturizes and nourishes hair in depth making it easy to untangle while softening and giving it body without weighing it down.  

Revlonissimo Color Sublime™ invites you to be artistic and create with vegan, clean and dermatologically tested formulas. Our renewed product also comes in an ultra-gliding creme-gel texture with a mild, neutral fragrance that goes beyond the sensorial hair coloring experience. In addition, the Revlonissimo Color Sublime™ texture contributes to a non-drip and controlled application that respects the scalp.  

Natural cold pressed oils & other ingredients used to create our dual action vegan color system

ENHANCE YOUR PERMANENT HAIR DYING SERVICE WITH A SUBLIME EKSPERIENCE 

Revlon Professional® has created a new nature-inspired treatment to magnify any Revlonissimo Color Sublime™ color service and provide a game-changer care experience. Offer your clients beauty rituals with noticeable results while placing the power of the sea, science, and senses within their reach with our ultimate Eksperiece™ Reconstruct beauty ritualWith its silicone-free formula, it is possible to get an even healthier-looking hair. To perform this nourishing ritual, first, massage the dry lengths and ends with Experience™ Reconstruct (1). This will avoid color saturation while adding hydration. Secondly, apply the desired Revlonissimo Color Sublime™ shade all over. After rinsing the color, apply Eksperience™ Reconstruct (2) and lastly, add an extra dose of body, shine and softness by applying the Eksperience Reconstruct (3) Regenerating Hair Mask 

Some of the Revlonissimo Color Sublime™ and Eksperience™ products

 With Revlonissimo Color Sublime™ obtain vivid hair color results while receiving sublime hair care and 2x stronger strands². Enhance this service with our Eksperience™ Reconstruct line 

¹Cocunut and Sunflower oil. 

²vs formula without conditioner system. 

*Formulated without adding ammonia