Position your salon brand at the front row of the industry with Revlon Professional®

January 26, 2023

The world and workplace have evolved and we are entering one of the most dynamic eras in the professional salon industry. Clients are demanding more from their hairstylists, more from professional products, and more from in-salon services.

Revlon Professional® has listened and recognized the need to partner with our PRO community. We have worked with our industry experts and ambassadors to develop 5 steps to shape your salon brand. These 5 pivotal steps will empower hairdressers to make the process of this change faster and more successful. The time has come to partner beyond products, together we can lead the change.

What Does This Change Mean?

Salons are rapidly evolving into wellness destinations, a place where experiences go beyond products. With this in mind the change we must instill is to evolve from hairdressers into powerful brands. With our spotlight campaign, we will help you elevate your in-salon services and transform your salon into a wellness destination! It’s time to take a look at your branding and at ensuring that your business vision is clear, so you can take control of your future success! We hope to empower you to learn from others in the hairdressing community so that you can grow your brand. Change can be daunting, but we are here to help you on your way. We will give you tips on how to elevate your skills and artistry so that you can continue to develop your creativity and your business. Becoming a brand will make you stand out! But more than being well known, it is about attracting the right clients. Let’s take a look at how you can do this and be at the top of your game!

A hairdresser working on a woman's hair

5 Steps to Shaping Your Salon Brand

We put each and every hairdressers’ success first! With these powerful steps, our expertise, and our action plan, we can help you transition from a hairdresser to a powerful brand. Throughout the year, we’ll be expanding on each step on RevlonProAlwaysOn where we will  give you the additional tools to develop your business brand and transform your hair salon into a wellness destination.

This information will be available 24/7! So if you haven’t already -register now- so you can take advantage of your instant access to sector-specific content and take control of your future success. We know you are excited to get started, so what are you waiting for – download our brand book and get ready to be inspired!

5 steps to shape your salon brand

Use Our Professional Expertise to Successfully develop your Personal Brand

Ensuring your salon has its own brand is pivotal to the salon’s success and to ensure that it stands out in, let’s face it, a very competitive hairdressing market place. By branding yourself, you can increase your client base. There are salons and barbershops popping up on every corner, which of course we love, but as a business this means that clients have more choices and that your business needs to have a unique selling point in order to get new clients (and more importantly keep them coming back).

Your brand’s identity is key. At Revlon Professional®, we focus on building trust and partnership with our PRO community and that’s why we have created this campaign. We provide key tools that will transform you and your clients and raise awareness of your salon. This will put you at the Front Row of the industry, which in turn will increase your visibility in the digital world.

Use our professional expertise to create an action plan and develop your own personal brand. Together we can create and live boldly!

We at Revlon Professional® can’t wait to partner with you! Together we will achieve a profitable and successful brand, business and wellness destination that clients will love. Empowering salons is always at the forefront of our minds, this is your reminder to keep your business up to date by heading to our educational platform, Revlon Pro AlwaysOn throughout the year to discover more PRO tips and exclusive Spotlight content. (available for clients only, so click the link below to become one)

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