Our new Fluid Collection is inspired by the Generation Z. They seek realism, authenticity and transparency. They are fully aware of the value of one’s image and they work harder than anyone on their own personal brand.

When they receive a service, they expect professionalism that’s why we, as hairdressers, must embrace diversity and inclusivity as part of our values. This customer profile is creative, committed and open to experimenting with their personal image. They are a dream come true for hairdressers, so all we have to do is go with the flow…