BEAUTIFY NATURAL GRAYS WITH COLOR EXCEL GLOSS BY REVLONISSIMO

September 10, 2021

Over the last few years, consumers have been embracing their natural gray hair with pride. Meanwhile, there has been a social media surge in silver blonde looks among a younger target audience – including celebrities – contributing to an elevated interest in gray hair. Join the gray hair trend and enhance your clients’ natural grays with Color Excel Gloss by Revlonissimo™; our gentle ammonia-free* acid toning range now goes beyond neutralization and toning with a new and exclusive in-salon service to beautify natural gray hair. Discover how to enhance gray hair with this new service, perfect for toning gray hair and removing its brassiness.

AN INCREMENTAL GRAY HAIR COLORING SERVICE FOR YOUR SALON

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It is undeniable that covering up gray hair is your salon’s main hair color service. However, as consumers become more accepting of their gray hair, they will visit your salon with less frequency.  Now, with Color Excel Gloss by Revlonissimo™, you can reach a new target of consumers by offering the latest express & low-commitment service for natural gray hair.

We invite you to embrace grays the #REVLONPRO way by offering your clients an elegant and professional gray hair coloring service, for optimal results:

  1. Apply the chosen shade of Color Excel Gloss by Revlonissimo™ + Energizer 1:2 on damp hair with an application bottle, from roots to tips.
  2. Rinse thoroughly and shampoo hair with Magnet™ Ultimate Post Technical Shampoo.  Rinse thoroughly.
  3. Treat hair with Magnet™ Ultimate Post Technical treatment, leave on for 5 minutes. Rinse thoroughly.
  4. Apply Style Masters™ Ironguard™ to damp hair and blow dry hair straight.
  5. Create the final look with Style Masters™ Modular™.

Check the full technique and discover the 360º gray hair educational content at www.revlonproalwayson.com

A SHIMMERING PALETTE FOR FLAWLESS NATURAL GRAYS

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When a visible toning and neutralizing effect is desired on natural grays, you need a soft tone on tone color option like Color Excel Gloss by Revlonissimo™, for the color pigments to gently enter the hair fiber. Discover which one of the four shades from Color Excel Gloss by Revlonissimo™ is the most suitable for your client’s dream tone:

-NUDE SATIN .123 An elegant and clean titanium bronzed shade

-SILVER ASH .11 A bluish crispy white tone

-INTENSE IRIDESCENT .22 The classic elegant pearly hair color

-MUSHROOM .821 Ideal for long hair with oxidated brown ends

All of them are perfect for neutralizing yellow residues on natural gray hair. They softly give uniformity and tone gray hair while reducing its typical oxidative appearance. Meet your clients’ expectations with results of extra shiny natural gray hair.

Join the gray hair journey and offer your clients the service they have been waiting for; enhance their natural grays for a soft and authentic tone that truly represents their identity.

Beautify grays the #REVLONPRO way

Discover Color Excel Gloss by Revlonissimo™, our gentle ammonia-free* acid toning range.

*Formulated without adding ammonia.