How to Wear the 2026 Hair Color of the Year This Valentine’s Day

Red has always been the signature of Valentine’s Day, but this year the shade undergoes a daring transformation with Bold Crimson Red, the 2026 Hair Color of the Year.

It’s a rich, ultra‑vivid crimson crafted to invite you to be daring. And really, what could be bolder than declaring your love — or your confidence — in a shade designed to turn heads?

What is the 2026 Hair Color of the Year

The 2026 Hair Color Of The Year is Bold Crimson Red — a deeply pigmented, empowering red that marks a before‑and‑after moment and encourages you to define your own boundaries of boldness with its vibrant tone. This shade celebrates individuality and self‑expression while honoring the emotion at the heart of the season, so you can be confident, unapologetic, and unmistakably bold.

Part of the Revlonissimo Colorsmetique™ range, 66.66 2026 Hair Color Of The Year – Bold Crimson Red is powered by KER‑HA Complex™ to deliver exceptional color precision, long‑lasting vibrancy, and uncompromised hair integrity. The formula blends hyaluronic acid, repairing phyto‑keratin, an antioxidant molecule, and a shine sealer, and is infused with the exclusive C5 pigment. This is  designed to deliver ultra-vivid color with unmatched intensity and lasting power. Unlike traditional red shades, C5 molecules have a higher affinity for hair, locking in bold, long-lasting color.

For those who want to explore the shade without committing fully, Nutri Color™ Filter 600 offers temporary Bold Crimson Red tones with luminous shine. It’s the perfect way to test the waters and begin your journey into red, especially for playful Valentine’s looks.

This striking Bold Crimson Red can be brought to life at Revlon Professional® hair salons, guided by expert colorists who tailor the shade to your personality, your style, and your level of daring. Whether you’re ready to go all in or prefer a softer step into the red era, there’s a Bold Crimson Red look for everyone.

How to Wear the 2026 Hair Color of the Year This Valentine’s Day

Bold Crimson red 66.66for Maximum Impact

All‑over crimson is the ultimate Valentine’s power move. It’s bold, it’s fearless, and it turns heads. Applied professionally with Revlonissimo Colorsmetique™, the color saturates evenly and delivers long‑lasting vibrancy.

How to Achieve the Look

Protect, prep, and prime your hair for its new era with products like UniqOne™ All in One Hair Treatment. Perfect for testing the waters and getting ready for the color that turns heads.

To use it, simply spray UniqOne™ onto damp or dry hair, then comb through to distribute evenly. No rinse is needed. It can be used before styling to protect your hair fibers from heat or as a finishing touch to enhance shine and manageability. A quick, effortless step for hair that feels healthy and looks salon-perfect.

Crimson Highlights for a Subtle Romantic Touch

For anyone not quite ready to commit to a full Bold Crimson Red transformation, Nutri Color™ Filters Fashion Filters offers a softer step into the Red Era. Its vibrant, semi‑permanent tone lets you explore in a way that feels expressive and low‑commitment — an easy way to turn heads while you decide how bold you want to go.

For those craving a deeper, more intense red, techniques like balayage or foiling create dimension, and a lightening service before applying the tone helps unlock maximum vibrancy. Nutri Color™ Filters Fashion Filters 600 also makes it easy to refresh tones between salon visits, resulting in soft, luminous flashes of Bold Crimson Red that catch the light — perfect for Valentine’s dinners or weekend escapes.

Ombre and Gradient Crimson Styles

When blended through ombré and gradient techniques, Bold Crimson Red transitions smoothly from natural roots into vivid crimson ends, creating dimension and impact. The effect can range from subtle fades to dramatic contrasts, depending on how much intensity you want.

Pre‑lightening selected strands or just the ends ensures maximum vibrancy, while careful blending keeps the gradient polished and seamless. The result is a look that feels both romantic and editorial — fearless color with a wearable finish.

Crimson Accents with Accessories

If you’re not ready for a permanent change, accessories let you flirt with Crimson Bold Red. Clip‑ins, ribbons, or sprays add instant drama to braids, ponytails, or updos. Accessories pair beautifully with red highlights or a full-on Bold Crimson Red look, giving your Valentine’s look an extra pop.

Let’s not forget the classic red lip to turn heads – we love the shade of the super Lustrous Lipstick Crème in 74! This beautiful and intense color lets you play with this year’s hottest color before committing to the full, Bold Crimson Red shade.

Frequently Asked Questions about the 2026 Hair Color of the Year

How can I get Bold Crimson Red this Valentine’s Day?

Use our Revlon Professional® hair salon finder to book an appointment for an expert application of the 2026 Color Of The Year. If you don’t want to commit to a full hair transformation, you can opt for bold pops of color with highlights or even used Bold Crimson Red accessories to accentuate your personal style.

 

Can I achieve Bold Crimson Red on dark hair?

Yes — pre‑lightening with Magnet™ ensures the pigment shines through. By lifting the hair’s natural depth first, Magnet™ creates the clean canvas necessary for the red tones to appear vivid and true-to-tone rather than dark or muted.

How often will I need touch‑ups?

You will typically need to touch up every 6–12 weeks, depending on natural hair growth. Between salon visits, you can extend the vibrancy of your lengths by using Revlon Professional Nutri Color™ Filters, which refreshes the pigment and adds high-gloss shine, allowing you to wait longer between full-color appointments.

Is Bold Crimson Red suitable for all skin tones?

Absolutely — Book a consultation with your stylist, who will help you to adjust intensity or undertones to flatter your complexion.

How can I experience Bold Crimson Red without committing to full color?

Discover your own level of boldness. Start by protecting your hair with UniqOne All in One Hair Treatment, add a touch of passion with Super Lustrous™ Lipstick Crème 740 Certainly Red, or play with temporary vibrancy using Nutri Color™ Filter 600.

Where can I bring my Bold Crimson Red look to life?

At Revlon Professional salons, where expert colorists will personalize your Bold Crimson Red look and help you start your very own Bold Era, one perfectly timed for Valentine’s Day, and beyond.

This Valentine’s Day, skip the roses and wear passion in your hair. With Bold Crimson Red you can choose full‑head drama, subtle highlights, ombre fades, or playful accessories. It isn’t just a color; it’s a statement. This Valentine’s Day, let your hair be the boldest love letter of all.

Ready to own your bold side? Ask your Revlon Professional colorist for the 2026 Hair Color Of The Year and start your red era today.

If you are a hair care professional, continue learning new techniques by accessing our 24/7 educational platform, #AlwaysOn. You can also explore all our shades on our handy Revlon Pro Color World App, and shop our full product range by logging in to the Revlon ProShop.

Remember to tag #HairColorOfTheYear in your creations for a chance to be featured!